Yesterday, I attended a workshop organised by the John Hopkins Bloomberg School of Public Health at Delhi, under the aegis of NMCG (National Mission for Clean Ganga).
Mr Rajiv Mishra Mission Director NMCG, Ms Geetali Trivedi, Pradeep Krishnatray and Raj Kumar Jha of JHU, DAVP, NFDC and the states were present.
In the inaugural session, I mentined that other four states were Hindi speaking and so Bengal's Bangla identity must be preserved in developing campaigns. State variations like Durga Puja etc should be recognised and exploited as opportunities to communicate. Gangasagar should be projected as an international destination. And, how polluted Ganga affects each individual citizen should be highlighted.
I learnt quite a few insights too. For example, the survey by JHU had indicated that envirinment wasn't exactly on top priority of the man-on-the-river bank, that Bengal had a higher awareness on issues like avoidance of plastic waste etc.
Here is a picture on my mobile of the dais just after we descended: