I held a meeting today with the Planning Unit of KMDA and others including police, HIDCO, PWD etc to frame a policy for regulating outdoor advertisements in Kolkata.
A detailed draft was presented by the planners. I remarked that this should conform to KMC Act, Municipal Act, NHAI Act, KoPT Act etc which may have overlapping jurisdictions. But we all agreed that visula pollution should be contained in a fair manner.
It was gratifying to note that a beginning has been made.
The sole purpose of outdoor advertising is to create top of mind recall by reinforcing the communication.
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